You’re Key to Internet Marketing Success
Article by Pooja Gupta
You’re Key to Internet Marketing Success – Website Promotion – Online Promotion
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The Internet is primarily two things. It’s a huge reference library with information of varying quality, free to anyone accessing it. And it’s the biggest marketing and advertising engine ever invented. You can take advantage of the enormous advertising potential of the Internet by using well-written and optimized content articles.
Content articles are the key to:
* Delivering good information to your customers
* Showing that you are the master of your topic
* Placing well on search engines
* Keeping your customers happy enough to come back
Good websites, laid out in a friendly way, with excellent and constantly fresh keyword-optimized content, are the ones that will wind up at the top of the search engine rankings. How can you own one of those websites? First, always have unique, friendly, keyword-rich content articles on your website. Spiders, web crawlers, and robots sound icky, but they’re really the tiny little engines that drive the Internet. They are constantly roaming the Web, looking for changes in pages they’ve cataloged, seeking keywords so that they can determine how to rank your page. If you have articles on the first and subsequent pages of your website, these electronic critters will go through them, seek out how often, say, “feather boa,” is mentioned on your website, and then catalog it according to that (and other variables).
Now, when a customer does a search at Google for “feather boa,” he or she will find your website ranked with others that offer this keyword. Free advertising, targeted to customers looking to your product – that’s what search engines really are to businesses. Always ensure your content is friendly to the customer, not just the web crawlers. Here’s the number-one mistake made by webmasters: they think about the web crawlers, but not about the proven fact that you have ten seconds, tops, to captivate your customer from the second they click your link. This means your page must download fast, it must have easy-to-find content, and it must be easy to read. And that’s all before you get to the quality of the content! Keep your pages skinny, without huge graphics and moving pictures. Keep them simple and attractive as well, without loads of heavy design.
And make sure the content is at the top, with plenty of headers and bullets to make it easy for your prospective customers to find what they’re looking for. Always keep content fresh. This may be the second most common mistake made by webmasters – putting content up, then sitting back and ignoring it. Web crawlers seek out fresh content, and sites that are always fresh get ranked higher. Also, the most valuable customer is a repeat customer. If you have captivated your customer by providing the perfect feather boa, and now he or she is looking for items to add to that boa, you aren’t doing yourself a favor if you have the same old information about using the feather boa as an everyday accessory.
Instead, you should have information about the shoes you’re also selling; or the sequined tops designed to go with the boas; or how to treat the boa so feathers don’t molt from it. If the customer never sees new information, they get tired really quickly, and go to the next person on the search engine listing. You’ve just lost a sale. Use reciprocal linking. Search engines are great, but what do they really do? They link to your site. An awful lot of web traffic, however, comes to people laterally – in other words, they find a link on one website leading to another, and it looks interesting so they click it. How do you do this without paying tons of money to advertise on other people’s sites? With reciprocal linking. You have the feather boa site.
Another website you frequent sells how-to videos on burlesque and bellydancing. Another is a teen fashion site, and you know feather boas have just become popular with teens. Yet another is a Phyllis Diller fansite. Set up a win-win situation. Email the webmasters of these other three sites to ask if they are interested in linking to the content on your site. Offer, in rinternet marketing eturn, to link to their sites from yours – ideally from inside content articles. You get three new links to your website, and they get mentions to your current customer base, from inside your articles. You all win in a different way, too. Search engines rank by keyword quality and freshness of articles. They also rank the number of links other sites have to yours, though. If you have fifty links to your site from other places and Bob the Boa Maker has only ten, guess who ranks higher, and thus is likely to get more traffic directed from search engines?
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